Our culture is our identity – dominant – intelligent – respected | this is Sugar Daddy Barbers – our culture, our way.

In recent years Barbershops across Ireland have enjoyed a revival. Sugar Daddy Barbers launched back in November 2015 with a distinct gentleman’s club feel, offering up a classic barbering experience with a modern twist.

Cuts, shaves and other various grooming techniques graced the menu while complimentary Prizefight Whiskey cocktails and craft beers from 5 Lamps personalise the experience of every gent who comes through the door.


Just over one year on we’re now ready to release the very first Sugar Daddy shoot and we’re pretty damn proud of it!

This is somewhat of a landmark event for us as it marks Sugar Culture’s very first all-male capsule collection since launching the very first Sugar Culture brand Brown Sugar Hair & Beauty, twelve years ago.


The shots are a nod to victorian masculinity and might remind you of notorious gangsters Harry Fowler, Ernest Bayles, Stephen McHickie and Thomas Gilbert more commonly known to us now as the Peaky Blinders gang which terrorised Birmingham around the turn of the 20th century.

See the full gallery here.

Sugar_Daddy_Barbers_15Sugar_Daddy_Barbers_11Photography: Mark O’Keeffe  Ian James White | Hair: Suzanne Redmond & Laura Reid | MU: Dearbhla Keenan | Location: Bagot’s Hutton | Styling Rachel Potter

Special thanks: Prizefight Whiskey Assets Models Agency 

All images copyrighted to Sugar Daddy Barbers 2017 ©

Sugar Daddy Barbers – Campaign Shoot 2017